We have good days, at least once a week sales top 400 rmb.  Other days I need to stay open until 9 p.m. to bring in the last sales to top 100 rmb.  A few days a week I go home to nap in the afternoon, and then come back in time to relieve the night person who has to go home at 8 p.m. in order to catch the last bus.
On weekends I've begun the practice of coming in at 6 a.m. so that by 10 a.m. we can have baked goods on the shelf. I don't know that it has been helping, but I think eventually it will pay off.
One good profit maker is 'veggie pie'. For a late afternoon produce, I'll cook some veggies and wrap them somehow in dough. I finally found a nice recipe in Rose Beranbaum's book for 'Sicilian vegetable pie'. I have adapted that, which instructs for one long tube that is sliced at the dinner table. I use her crust, more or less, and then make wraps three inches long. I fold them lengthwise and tuck the ends under.
The first time I baked them I foolishly used steam. They came out dark brown with scorched spots. Never mind, Tina was on night shift and she sold them. Customers turned their noses up until she cut one open and gave out samples. They all sold out.
The next time I did them they were a nice light gold color, favored by the Chinese. They too sold out. The first time I used broccoli florets and jerusalem artichokes. The second time I used the rest of that broccoli with the jerusalem artichokes, without affecting their popularity.
Tina has found her niche as the night person. She watches the foot traffic outside our windows, and will go out and pull people in. She is canny, and can sell damaged breads (when Peter rips the tops off by putting the lids on backwards, or I do the same by trying to remove the lid too soon).
I've started making Portuguese Sweet Bread. Nice. It reminds me of Pannetone without candied fruit. The recipe says you can put a shaped loaf in the fridge for next-day baking. I tried that, but had to throw out the unbaked loaves. The proof box (retarder) I use is cheap. The bottom tray gets very hot, the top tray is cool. In other words, it provides very uneven heat. Those two loaves were on the bottom, and the heat was too intense for them. Perhaps if I had tried to bake them sooner, it might have worked. The recipe says they need about 4 hours to warm up before baking them after refrigeration. These two loaves should have been baked no more than 2 hours after the cold. Even then, who knows. Now I will bake four loaves in one day.
In fact, I'm beginning to think that I have too many empty racks, and that is a psychological drag on business. Either I remove one rack, or better yet, fill them up. I think I will bake a lot of white bread and put that in brown paper bags and cover the shelves with those. Then have the actual fresh-baked stuff on the top shelves. I've been waiting for the money from the States before initiating that plan. I'll talk it over with my staff and see what they think.
I am discouraged. Money problems weigh me down. How to increase sales? The foreigners in Xin Bei have not caught on to my distribution system. No one has used it yet, not even my faithful customer Ann Marie. I think I must make a greater effort this week, to fill that basket again on Friday, maybe even again on Saturday. I hate to make that trip, and it usually requires me to take an expensive taxi home, but I must do marketing. Mind you, earlier I said I start work at 6 a.m. on the weekends. It is difficult, then, to make the long ride north to Xin Bei early enough to be able to catch the last bus home. Otherwise, I would not have time for a nap. By 3 p.m. I am usually exhausted. The question is, is the basket visible? Has it been moved? Have the menus and business cards run out? I need to check these things for myself, no matter the effort.
The one time I did go, with the basket, Xiao Lan accompanied me. It made the trip much more pleasant, and the weight of the loaves lighter as each of us took a handle. But we must return to the shop by 5 p.m. when Tina leaves, or the place will be unattended.
On weekends I've begun the practice of coming in at 6 a.m. so that by 10 a.m. we can have baked goods on the shelf. I don't know that it has been helping, but I think eventually it will pay off.
One good profit maker is 'veggie pie'. For a late afternoon produce, I'll cook some veggies and wrap them somehow in dough. I finally found a nice recipe in Rose Beranbaum's book for 'Sicilian vegetable pie'. I have adapted that, which instructs for one long tube that is sliced at the dinner table. I use her crust, more or less, and then make wraps three inches long. I fold them lengthwise and tuck the ends under.
The first time I baked them I foolishly used steam. They came out dark brown with scorched spots. Never mind, Tina was on night shift and she sold them. Customers turned their noses up until she cut one open and gave out samples. They all sold out.
The next time I did them they were a nice light gold color, favored by the Chinese. They too sold out. The first time I used broccoli florets and jerusalem artichokes. The second time I used the rest of that broccoli with the jerusalem artichokes, without affecting their popularity.
Tina has found her niche as the night person. She watches the foot traffic outside our windows, and will go out and pull people in. She is canny, and can sell damaged breads (when Peter rips the tops off by putting the lids on backwards, or I do the same by trying to remove the lid too soon).
I've started making Portuguese Sweet Bread. Nice. It reminds me of Pannetone without candied fruit. The recipe says you can put a shaped loaf in the fridge for next-day baking. I tried that, but had to throw out the unbaked loaves. The proof box (retarder) I use is cheap. The bottom tray gets very hot, the top tray is cool. In other words, it provides very uneven heat. Those two loaves were on the bottom, and the heat was too intense for them. Perhaps if I had tried to bake them sooner, it might have worked. The recipe says they need about 4 hours to warm up before baking them after refrigeration. These two loaves should have been baked no more than 2 hours after the cold. Even then, who knows. Now I will bake four loaves in one day.
In fact, I'm beginning to think that I have too many empty racks, and that is a psychological drag on business. Either I remove one rack, or better yet, fill them up. I think I will bake a lot of white bread and put that in brown paper bags and cover the shelves with those. Then have the actual fresh-baked stuff on the top shelves. I've been waiting for the money from the States before initiating that plan. I'll talk it over with my staff and see what they think.
I am discouraged. Money problems weigh me down. How to increase sales? The foreigners in Xin Bei have not caught on to my distribution system. No one has used it yet, not even my faithful customer Ann Marie. I think I must make a greater effort this week, to fill that basket again on Friday, maybe even again on Saturday. I hate to make that trip, and it usually requires me to take an expensive taxi home, but I must do marketing. Mind you, earlier I said I start work at 6 a.m. on the weekends. It is difficult, then, to make the long ride north to Xin Bei early enough to be able to catch the last bus home. Otherwise, I would not have time for a nap. By 3 p.m. I am usually exhausted. The question is, is the basket visible? Has it been moved? Have the menus and business cards run out? I need to check these things for myself, no matter the effort.
The one time I did go, with the basket, Xiao Lan accompanied me. It made the trip much more pleasant, and the weight of the loaves lighter as each of us took a handle. But we must return to the shop by 5 p.m. when Tina leaves, or the place will be unattended.


